SERVICES
TEXT ANALYTICS
Are you fully mining and analyzing all your unstructured data?
This may include customer service call and online chat transcripts, published articles and policy documents, social media, blogs...
Are you still using manual qualitative research techniques in spreadsheets or text documents?
We have partnered with leading text and data mining software experts.
Let's show you how to easily extract insight from free-flowing text and integrate it into your structured data to build stronger models and more into your reporting.
MARKETING RESEARCH
Qualitative and quantitative marketing research among your end-users, b-to-b and b-to-c
Does your product design evoke its performance features?
Is your portfolio adapted for the range of use that your customers are seeking?
What innovations can YOUR customers suggest to you, based on their unmet needs?
Technology has brought us new and efficient ways to interact with customers and how they choose and reflect on products and services. We can help expose you to these realities through innovative market research techniques, managed by experienced professionals.
Looking to expand your business operations into Canada?
We offer a full market research service package including:
- Canadian economic overview
- Market size and Industry data
- Qualitative and Quantitative end-user marketing research
- Competitive environment
- Regulations at each government level
- Specialist consultation
- Search for local partners, suppliers
MARKET RESEARCH
BUSINESS INTELLIGENCE
Outsource your Business Intelligence activities, keep a pulse on your performance
Regardless of size, a healthy business needs to have a pulse on how sales are performing against targets and how their market share is evolving.
Can't assign a dedicated person? Let us build and manage your BI reporting for you, with customized written analysis and recommendations.
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MARKETING STRATEGY CONSULTING
Conduct a full BI and market research diagnosis to guide your Go-To-Market strategy
What sales and market data are you currently measuring/analyzing?
Are your KPIs aligned to your growth strategy?
Are there hidden nuggets in your data not being exploited?
What industry data can you integrate into your predictive models?
What customer marketing research do you need to conduct to fill the gaps?
MARKET FORECASTING
What will demand look like next year? In 5 years?...
If you're struggling to find a more accurate and automated market forecast model, look no further.
Are you still re-running in a spreadsheet the regressions that worked 5 years ago? Is your main predictor variable what happened last year?
We'll help you build that predictive model and identify and integrate better data.
We will teach you to run it yourself and integrate the software you need to save time and money.
As IBM Business Partners, we can introduce you to the tools you need to get out of the spreadsheet and into the future!
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