ABOUT US
Fay Hinkson is a bilingual Market Research and Business Intelligence specialist.
Fay helps you establish your strategic orientation confidently, thanks to a unique combination of custom research and analytics skills.
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Fay has b-to-b and b-to-c experience with leading global corporations including Michelin, Yamaha, Toyota/Lexus, Hewlett Packard and has worked for global market research agencies such as Ipsos and iPerceptions.
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She holds an MBA in Global Management (Grenoble, France) and has conducted research across Canada, the USA, Caribbean/Central America, Europe and China.
Successful history in market research consulting, advising leading brands on:
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New product/service development
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Country and regional market expansion
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Go-To-Market strategy development
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Re-capture of market share
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Design and impact evaluation of online and offline media campaigns and advertising assets
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Online and brick-and-mortar customer experience
We integrate insight from structured and unstructured data and design custom market research to fill the gaps, to tap into the unmet needs of your target end-users.​
We have an international, specialized network to fulfill your needs, which includes:
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Data scientist - integrate big data into your customer knowledge base and uncover hidden insights about your market
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International market research partners - for your expansion outside of Canada
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Multilingual services - English, French, Spanish, other languages as needed including Portuguese, Russian, Mandarin...
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Legal consultants - to establish your foreign-based business in Canada
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